https://www.lauraturnerdesign.com/testimonials daily 0.75 2024-07-04 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Testimonials https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/6d7df453-f739-48ca-9947-d88b803d3fa5/Noa.png Testimonials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/f4a5e33d-c137-480f-bead-481db54ab354/Lee.png Testimonials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/4f893c32-37a2-4ba0-a6e1-455ca47aadd3/Charles.png Testimonials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/0a5c2ecd-b42e-485e-9720-b226b31820d5/Stephen.png Testimonials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579587801808-RVVH2ZQSUPDP9C09CGK7/tori.png Testimonials https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581970406920-0SNP0UK1RXF6Z40TC58H/adam.png Testimonials https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579587841114-D0Y8KTK6P0L1QE7E4LP6/molly.png Testimonials https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579588135657-DHXBCC23JLOFJQPQDK11/gabrielle.png Testimonials https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579588046957-RA9WTCPTD0HVIJ12WNOB/jon.png Testimonials https://www.lauraturnerdesign.com/about daily 0.75 2022-03-22 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.lauraturnerdesign.com/contact daily 0.75 2020-02-21 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.lauraturnerdesign.com/student-homepage daily 0.75 2020-02-17 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581568735348-48C7CQIV7HMUHZ2QX7YZ/Homepage+Final.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581555264703-01RRG1BITVC2C9V1KRO7/Homepage+Wires+Copy+3.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581568739157-AH65CMRY1CZFI6V03O5K/alumni+card+stack.png Student Homepage 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Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581544625250-8SYPWDYWOA8D1D4AXJF5/old+homepage.png Student Homepage Above is an example of the old homepage. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581545775017-GMQ5OVCNJ4IZP605BMPY/research+deep+dive.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581545479984-K639UG0VD3M5XQIVC3XK/user+segments.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581547519612-JE6MGCJX6D876I5RZWW8/typeform+primary.png Student Homepage Typeform survey of primary goal for using PeopleGrove platform. 38 current PeopleGrove student users surveyed on platform via a Chameleon integration. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581547593544-VMHS9235TXRW1C374MTB/typeform+secondary.png Student Homepage Typeform survey, secondary goal. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581547669373-7L4QZQQHAUHWI97OV0QG/usabilityhub+primary.png Student Homepage 100 current college students (non PeopleGrove users) surveyed via UsabilityHub about their primary academic or career goals. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581547703743-S3DZ1Z4WSAQFUZQ8XWCS/usabilityhub+secondary.png Student Homepage UsabilityHub secondary academic or career goals. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581557361199-7OS3IA5L8ZKD4H30UEUJ/preference+test.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581557495011-OOEEBHI5PK1JED73YJZ8/results.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581558415955-F1VASFHTVT7QE9SN63IM/tinder.png Student Homepage “Tinder” browse feedback (53% of votes) “The picture adds a personal touch” “You immediately feel connected, the picture feels personal automatically. “ “What stood out is that the information/people available are immediately presented and you can see their details. It makes the process seem a lot more reliable and quick once you can physically see and get an idea of what you're planning to invest in.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581558438312-4O737WVO09I1SX5Z1XP4/search.png Student Homepage Input search feedback (33% of votes) “This one gave the most easy to understand way to start contacting alumni.” “I liked the obvious input panel where I can quickly fill in my info and get to the program” “I like that you are able to filter the alumni who would best be able to help you.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581558451586-I9SZB53RW3RPIQ385DYJ/image-asset.png Student Homepage Gusto feedback (13% of votes) “This seems like the most put together version of the site. The first design [search] looked plain and the third design [tinder] looked overloaded. This version fits it well.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581559222839-WL8FS46KQ002KMR1K4G1/survey+results.png Student Homepage The majority of students surveyed preferred the action of browsing mentors. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581560197253-YJ4ZWYQQ3W3H0D6K8Q8T/value+prop+top+banner.png Student Homepage Top Banner Results 11 of 14 (79%) of students understood the value prop. Most got it & most who didn’t get it 100% were pretty close. This was the recommended direction to take. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581560213983-UBCTRUDH6T1DKMLLPAJ1/value+prop+top+text.png Student Homepage Top Text Results 11 of 15 (73%) of students got it. Most got it & some who didn’t get it 100% were pretty close. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581560312916-UPIMARP8QQG3MW6TEXM3/results.png Student Homepage Left Panel Results 7 of 15 (47%) of students got it. Half got it & those who didn’t get it, were pretty far off with their understanding of the value prop. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581566041960-ZLLEF7YY0METKVZU8LJF/first+click+heat+map.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581566023121-72HY6TRMUJTB50DE4MGM/first+click+test.png Student Homepage https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581566371942-UZ0PPANC913DY2BD883B/click+analysis.png Student Homepage https://www.lauraturnerdesign.com/landingpage daily 1.0 2026-02-03 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579587669793-GNK75KNZ9HZZZ7VFDE0F/KellyDern+Copy+2.png Landing Page https://www.lauraturnerdesign.com/landingpage/ui monthly 0.5 2022-03-22 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/7c6cec1e-e5cf-468b-8933-faf32ed83ec4/Episense+Resident.png Landing Page - Product Design https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/497d3de5-c71d-4b45-b8c9-84bd7edc17c4/Episense+PM+Poral.png Landing Page - Product Design https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/c0cfdd32-e54d-4915-82d0-bb9566c9a11d/Toptal.Baidu.png Landing Page - Product Design https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/ce575164-346f-4878-a000-7ba9ed4b9d62/L+Lifeify.png Landing Page - Product Design https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/0b097cd9-4fb9-47d8-a930-08a3cbefdaae/WHO.png Landing Page - Product Design https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1bdb540c-a2ef-4b70-8e99-a0672d65f907/L+Color+Palette.png Landing Page - Product Design https://www.lauraturnerdesign.com/landingpage/research monthly 0.5 2022-03-22 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/c5612b2a-335c-4694-a3ba-c4c757ed2e23/PG+Homepage.png Landing Page - User Research https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/47fbd993-a580-4cca-bbc7-f7303578e83c/L+Dashboard+Audit.png Landing Page - User Research https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/027c9c01-1eac-4458-a7fd-f42991ef2b06/PG+ABCD+Testing.png Landing Page - User Research https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/8446f8fc-b8e7-4609-86dd-a613ba48754a/PG+CTAs.png Landing Page - User Research PeopleGrove (B2B2C SaaS Higher Education Startup) https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/e82b72ff-38fb-4d7c-913d-d3a48639806e/L+Top+Nav.png Landing Page - User Research https://www.lauraturnerdesign.com/portfolio daily 0.75 2026-02-03 https://www.lauraturnerdesign.com/portfolio/episense-property-manager-portal monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604423526717-5Z4U3D34D151BE6WPUFJ/pm+portal+white+laptop.png Portfolio - Episense, Property Manager Web App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604424724681-T3XAC994E4990TNJQ9I5/old+device+%2522community%2522+dashboard.png Portfolio - Episense, Property Manager Web App The old dashboard was labeled “community dashboard.” This was not an expected label when conducting user interviews with property managers. Also insights gathered from interviews demonstrated that having a full width calendar here didn’t make sense because managers would often not see error alerts for devices so this would primarily appear as an empty state. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604424771094-557VP4VP3EE204GLE9HY/new+device+dashboard.png Portfolio - Episense, Property Manager Web App In the new design I renamed this to “device dashboard” to be more clear. Additionally I changed the device cards to better match the styling of the other card containers. I created an error state, and also made better naming conventions for the statuses like “secure” in reference to doors being closed rather than a generic “ok.” When interviewing property managers I also learned that an important aspect of device reporting is to monitor vacant unit energy consumption so I moved this feature under the device cards to hold more prominence above the fold. And removed the full width calendar because it didn’t make sense to have it occupy so much prominence here particularly since it would primarily be in an empty state. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425069679-8D683WVIBSVAKUEI9F5X/old+residents+dashboard.png Portfolio - Episense, Property Manager Web App The prior residents dashboard had a confusing design with toggles for recent guest or vendor activity. And similar to the device dashboard, property managers said a calendar view didn’t make sense for their needs. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425099733-N6CLGTIV76YPEMTM7GYR/new+device+dashboard.png Portfolio - Episense, Property Manager Web App After interviewing property managers, I discovered that they would want the ability to easily add data entries of new residents into their system. Based on this insight, I designed large “add resident” CTA options. Additionally property managers shared they often might have a use case of needing to look up one individual resident to quickly find unit information or contact information. To satisfy this user need, I designed a search input as well as filters to quickly find different resident segments such as “future residents” vs. “current residents.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425185481-97L6K4MLG1OK9T0240PV/old+access.png Portfolio - Episense, Property Manager Web App The former access dashboard had the full width calendar which property managers reported not needing in this instance either. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425213386-1WYZXNY2X4ALGPYCLL9L/new+device+dashboard.png Portfolio - Episense, Property Manager Web App In the new designs I created I recycled the prominent “add new” buttons at the top. I created a more minimal calendar view. I also segmented the page and features into two different categories “vendor access” vs “guest access” to create better information architecture. If I have more time on this project or the ability to interview more property managers I would like to spend more time evaluating the toggles to turn on and off access and create a better solution. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425368941-623PA455X1RM1Y5ALLOA/old+access.png Portfolio - Episense, Property Manager Web App The old units page had the filters on the far right which was a non traditional design pattern. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425418267-951HX7H7HJ3CDYNSUKQH/new+All+Units+Page.png Portfolio - Episense, Property Manager Web App With the new units page I moved the filters to the left to be more discoverable. I also changed the UI to have more recognizable checkboxes rather than the circles in the old design. I added another visual indicator to make “notice” status more scannable since that often required a follow up action from the property manager to that resident to confirm if they are or aren’t renewing their lease. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425537978-1Q7B5NEJDN4UMZ7HAQFM/new+All+Devices+Page.png Portfolio - Episense, Property Manager Web App This was another alternative on the filters that I made for unit devices. I added color indicators for the connectivity statuses and also made more prominent “high priority” and “medium priority” color labels. Additionally I included a selection indicator in blue, with a side panel that would appear to show more details of the individual device once selected in the list view. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425634977-9GB2BPUS321PLT9GJBG6/image-asset.png Portfolio - Episense, Property Manager Web App In the old property configuration page with staff permission settings I found this design to be fairly incomprehensible and cumbersome to adjust, as did the property managers I interviewed about this page. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425658549-EB3EFTMYCYJPIVGU4XYA/image-asset.png Portfolio - Episense, Property Manager Web App In the new property configuration page, I created this view to make global changes based on staff member types. For example property managers tend to need access to viewing and editing most components of our dashboard, where leasing managers might have different parts of the portal they need permission access. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604425701822-63WOER6WSXR1VMQLEHH9/new+staff+permissions+levels+expanded.png Portfolio - Episense, Property Manager Web App Above shows the new property configuration page in an expanded state, demonstrates the ability to still make some custom staff permissions adjustments based on the individual team member. During interviews with property managers they expressed that especially if someone else is on vacation they might want to temporarily permit a different staff member to have extra control and access while covering for the team member that is out. https://www.lauraturnerdesign.com/portfolio/episense-resident-app monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603224676967-XIK152V6Y9WO9F95S0ZG/home+with+summary+expanded.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603234749977-W0RK3JBORPTA08XZTP10/demographics+copy+2.png Portfolio - Episense, Resident Smart Device Mobile App - Demographics Ages 20-24 years old: 4 participants 25-29 years old: 15 participants 30-34 years old: 23 participants 35-39 years old: 21 participants 40-44 years old: 17 participants Gender Women: 46 participants Men: 34 participants Nationality USA Education Level College graduates or higher education https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603234709304-6F2DMI8Z2957RIZV4VCR/demographics+copy+4.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603234805859-CPCYZ5683VL62W3V96TX/demographics+copy+3.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603298191421-CLR2FKCC9AV9KWWVB7TM/mobile+app+copy+2.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603298718781-GW22PU59FORX93G1JKDH/mobile+app+copy+3.png Portfolio - Episense, Resident Smart Device Mobile App - If you don’t have a smart device yet, which do you think would bring the most value and why? • “I am really interested in purchasing an Alexa device recently. Initially it would be great to set lists, order things, set times, etc. via my voice. But then I'd want to add in smart lights soon after.” • “I actually seriously considering getting an Alexa.” • “I would not get a smart device like that because I don’t want those companies listening in to me.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603996853887-3SASU36OIVOTPT4LQAZ7/mobile+app+copy+4.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603999589463-22SW9U9G5ZU9I0EQF6LW/thermostat.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603999633283-XWUM8E1VDHSH7PG59IZ5/different+types+of+light.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603999652531-MWG5A36ABHRSRELLJ3BN/image-asset.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603999607394-Q9CEG68CSNKTVWAJE47X/lighting.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1603999638959-O9095GJW2PFRWDMTSNFF/bright+light+energy.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604000450524-I2WSFLF4KHELS3DFXW69/apartment+control.png Portfolio - Episense, Resident Smart Device Mobile App https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1604000441267-IBYEIBTZQXLSXQVPOJPX/alerts.png Portfolio - Episense, Resident Smart Device Mobile App https://www.lauraturnerdesign.com/portfolio/student-homepage monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967489410-47OMVC3FAHO3W5LZ2LYX/Homepage+Wires+Copy+7.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581969140926-2LL8VKBI6V8IWCJHNGQW/Homepage+Final.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967502892-R00A50ZZ1CW3QAX9EB2G/Homepage+Wires+Copy+2.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581969248158-N857FCCMVDNJZ464CV94/alumni+card+stack.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967504289-9M84X57M5XLRCVLJ87EQ/Homepage+Wires.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581969286460-E5DZKC83A6Y5JFELQCUQ/recent+bookmarks.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967498283-I6RO5Q1FE17V0U34H0QU/Homepage+Wires+Copy+3.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581969220006-O6V8J0S8F60WR8B3URWG/nurture+connections.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967488018-LKAHI7WC2SE8LZ4VNVII/Homepage+Wires+Copy+5.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581969182654-Z68NQSPX0FT1OJPYX6OP/upcoming+meetings.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967480590-GIGQFP9BPAXHVVYWMHT0/Homepage+Wires+Copy+6.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581969319064-BB8C55U8TA8R4VQ9AAOR/mobile.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967504231-DBWKP3OBC15NM72Q44Y5/Homepage+Wires+Copy+8.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967487852-5PSD89WLW84KYY8BJNNE/Homepage+Wires+Copy+4.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967503496-FO3R21IZ7MA3JFT6T6D5/Homepage+Wires+Copy.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581965997930-XBTC05POUUO6U008U8OT/homepage+no+bkgd.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581966365347-WJWZ0KOSWDRXWXWEDY23/old+homepage.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Above is an example of the old homepage. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581966629420-PDTCZIB0MTOUWRZIM7ZR/research+deep+dive.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign An overview of considerations and progression of deliverables featured below. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967024318-Q9RNBTJM4Z7RGED1EZIX/user+segments.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967185323-9RUEULYJH3TASRK7EZ96/typeform+primary.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Typeform survey of primary goal for using PeopleGrove platform. 38 current PeopleGrove student users surveyed on platform via a Chameleon integration. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967224437-V0095AT74ZXMOGQRJDMR/usabilityhub+primary.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign 100 current college students (non PeopleGrove users) surveyed via UsabilityHub about their primary academic or career goals. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967202084-BF5NO971XTDN8JDH0FKO/typeform+secondary.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Typeform survey, secondary goal results. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967242175-B9B5C4RO6D7LKUFNEYOE/usabilityhub+secondary.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign UsabilityHub secondary academic or career goals results. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967688490-1G0XWQYDUZ8CAB3WDVUE/preference+test.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581967941912-TDDWZLKYO4XDYQ0R3DFI/results.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968196831-5JFEHPHSUDAW0ZQ5OGCL/tinder+for+preference+test.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign “Tinder” browse feedback (53% of votes) “The picture adds a personal touch” “You immediately feel connected, the picture feels personal automatically. “ “What stood out is that the information/people available are immediately presented and you can see their details. It makes the process seem a lot more reliable and quick once you can physically see and get an idea of what you're planning to invest in.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968146549-I2ZVIR0QPJP7CB3ZUDN1/search.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Input search feedback (33% of votes) “This one gave the most easy to understand way to start contacting alumni.” “I liked the obvious input panel where I can quickly fill in my info and get to the program” “I like that you are able to filter the alumni who would best be able to help you.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968229323-HD3B8WZIEYBDL4JLS3A0/gusto.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Gusto feedback (13% of votes) “This seems like the most put together version of the site. The first design [search] looked plain and the third design [tinder] looked overloaded. This version fits it well.” https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968352194-TGP2GXZVBFZ1ZB9HQU1F/survey+results.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign The majority of students surveyed preferred the action of browsing mentors. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968502287-WT989BX7IBOSYUPV4JHY/value+prop+top+banner.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Top Banner Results 11 of 14 (79%) of students understood the value prop. Most got it & most who didn’t get it 100% were pretty close. This was the recommended direction to take. Detailed student feedback and scoring system. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968519947-FKMG5149CYJP4AI5LE40/value+prop+top+text.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Top Text Results 11 of 15 (73%) of students got it. Most got it & some who didn’t get it 100% were pretty close. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968542197-BJ7IYE407XREJQQXEGL2/results.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign Left Panel Results 7 of 15 (47%) of students got it. Half got it & those who didn’t get it, were pretty far off with their understanding of the value prop. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968957168-0VJQ4P72345J0G2C0061/first+click+heat+map.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968973785-BIZ8SVBID6R1DKJ1R2MU/first+click+test.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1581968996000-4XHYI0CBHKQ9YLXZGXUH/click+analysis.png Portfolio - PeopleGrove, Student Homepage User Testing & Redesign 80% of first clicks occur within the alumni card “Say hello” button, Alumni photo, “Skip” button, Bookmark, Alumni name. https://www.lauraturnerdesign.com/portfolio/message-and-meeting-flow monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579816862758-MYUDU2CF7E2FK1GVKO15/message+modal.png Portfolio - PeopleGrove, A/B/C/D Testing Message & Meeting Flow https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579817697362-MHGG1H620NZNSTVSPGDI/message+A+1.3.png Portfolio - PeopleGrove, A/B/C/D Testing Message & Meeting Flow https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579818246627-MQLAFSKPD5AI2U08RUK3/prototype+b+1.1+split+view.png Portfolio - PeopleGrove, A/B/C/D Testing Message & Meeting Flow https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579818483560-0VXTN7TEYHPX6AS1PBGL/message+c+1.3.png Portfolio - PeopleGrove, A/B/C/D Testing Message & Meeting Flow https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579818688658-TKO1ZZNZPKQ717BGKQL0/prototype+d+1.1.png Portfolio - PeopleGrove, A/B/C/D Testing Message & Meeting Flow https://www.lauraturnerdesign.com/portfolio/creating-strong-ctas monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579801769384-XZCVC9QDPHXNP8FFMHAD/Real+Silver+Copy.png Portfolio - PeopleGrove, A/B Testing Calls to Action https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579804750433-GW8GTT9SD1NDELOTW02J/ghost+italic+text+above.png Portfolio - PeopleGrove, A/B Testing Calls to Action https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579804789441-X6V7XI68N6GAK6FNMORG/primary+button+italic+text+above.png Portfolio - PeopleGrove, A/B Testing Calls to Action https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579804711165-PGEDEDU0WPG6WT54ZKVP/ghost+text+above.png Portfolio - PeopleGrove, A/B Testing Calls to Action https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579805170361-TY7DWS6SBNRAAF6FBDO6/primary+text+below.png Portfolio - PeopleGrove, A/B Testing Calls to Action https://www.lauraturnerdesign.com/portfolio/dashboardaudit monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579632376508-V2H7X0VSH766K409FKM2/dashboard.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit - Context I performed an evaluation of a wellness app for life insurance policyholders (specific company name available upon request). User engagement on the Dashboard was low. And the number of return users only about 1% of the eligible user base. There was a need for a Dashboard redesign to make navigation more intuitive for users and increase return visits to the product. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579593568154-7555DTC4X864YKEGH80E/HotJar+Summary.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit First navigation means where a user went to the very first hover/click of their experience. Distinction between features explored vs features used means some features were explored but not used. For example a user might click into add health record but then not actually complete the action and never click submit (so that’s why there might be discrepancies in the numbers). https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579622108760-02P7QT3FU7L3H56E2LVT/user+flow+macbook-pro-clay.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit - This is a visual representation of how the web app currently functions. User flow means the paths in which a user can move around the site. The success of a website or app is often contingent upon how well your modeled flows meet the needs of your targeted users (personas), as well as the needs of your business. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579624670892-Z63DFGEY5N0CH8NRU7DC/Dashboard+fragmented+patterns.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit Dashboard cards function with one pattern. You can log a health record on the page and stay on that same page. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579624796285-PTPJ854P3P4989N0GK2K/image-asset.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit Top navigation follows a different pattern by taking the user to the respective page. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579625223616-TMM9IMIGPS7191VCLK4E/Right+side+nav.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit Right side navigation options follow yet a third type of pattern where some cards will take the user to a new page and others are static. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579639325822-LQ3NKV75CWC9J7975E8F/lifeline+icon.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579641388564-3Y9ADY3AZ9EI7TY2H0H2/current+state.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579641052028-IIUZ3XKZIFVPPI4G1HWG/minimal.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit From that first Trello current state board, the same categories could be used and rearranged. One possible future state, more by main buckets of user actions i.e. track, learn, connect, earn. https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579641564993-4Y5EEXPTQTN97C0OLW2V/areas+of+interest.png Portfolio - Life Insurance Company, Wellness Web App Dashboard Audit A different model could be based more on Areas of interest i.e. buckets of topics/genres. These could be gathered from users during an initial on boarding where they mark their own areas of interest. Then the dashboard would be more personalized and tailored to their top interests. https://www.lauraturnerdesign.com/portfolio/facemoji monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579642900937-I2E4A4FCB6G22TCXPAYH/facemoji+phone.png Portfolio - Baidu, Facemoji Keyboard App Prototype https://www.lauraturnerdesign.com/portfolio/whowireframes monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579646268462-76PMZT7RP95TWZPVQP23/2020+take+action+in+your+community+.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579646271830-PCJ351WV1DU41Z2EMD87/2020+outdoor+indoor+.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579646447704-19TXO7K3LUIYS284AWUD/revised+element+who.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579645713067-65LM8BX1VLRU5W65YXHK/bl2.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579645708382-2ONM23O0YICA5G145R73/bl4.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579645711233-NFC77DKF2IIH3JMUE2VE/bl5.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579645711136-H0Q9CM6MZ2R4TGOKKOF7/bl1.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579645711431-VRBLOWSWBMWY3R8Z258X/bl6.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579645247261-ST6Z7UZR782RDI0CR43L/who+computer.png Portfolio - World Health Organization, BreatheLife Campaign Wireframes - Context I was contracted by the World Health Organization for this lo fi wire frame project. I was tasked to meet these three main objectives: Add the ability to share the data from the air quality gauge on additional social media channels beyond Facebook e.g., Twitter, and Weibo (popular in China). Have the option to post the results with a canned tweet and direct it at the social media handle of your local mayor/leader. Rethink the flow to encourage exploration on the air quality gauge. https://www.lauraturnerdesign.com/portfolio/lifeify monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579647958509-LPZ2N40LD6IX0XT0U8IO/smaller+lifeifyonboarding.gif Portfolio - Life Insurance Company, Lifeify Financial App Prototype https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579648148301-3MGQASN20A9OSIV317DF/lifeifygif.gif Portfolio - Life Insurance Company, Lifeify Financial App Prototype https://www.lauraturnerdesign.com/portfolio/topnav monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579648845966-AK42I0BJALM2WQPIULMA/test+a.png Portfolio - Life Insurance Company, A/B Testing Top Navigation https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579649159356-QX7S7GPJY6W6R80PHMPL/test+a.png Portfolio - Life Insurance Company, A/B Testing Top Navigation - Test A When both the "dashboard" label and logo were included, we can be 80% confident in the assumption that the logo still worked as a return to home page even despite the presence of the label "Dashboard." (Average response time 48.6 seconds). https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579649214316-XJYEHLULL0QNMGLE4WGW/test+b.png Portfolio - Life Insurance Company, A/B Testing Top Navigation - Test B When I removed the "Dashboard" label, 100% of the participants selected the logo as a return to the dashboard. (Average response time 40.7 seconds). https://www.lauraturnerdesign.com/portfolio/paletteaccessibility monthly 0.5 2024-07-04 https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660686787-4Z0TCJ41TGU02Y32HZD3/Old+Web+App+Color+Palette+copy.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660687373-5HK3YM2N05EO4EIRFPCS/Color+Blindness+View+Old+Web+App+Color+Palette+copy.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660863796-ZPQNEJNGF5G534M3NQQ4/new+color+palette.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660718202-GB5U6D1A5X7Q3EH844WR/colorblind+check+2.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660864634-HN2FXJZURZPK0MEB2ZSL/new+color+palette+color+blindness.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660709160-NYYBKQ3X7GYW0KF95R5J/colorblind+check.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660862400-O0NVNB1AGKRB5HKIMUSR/New+Color+Palette+Doughnut+Chart.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660717021-KFHUNUHVVWS1UCE31RQP/contrast+3.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660718004-ZDL9LWUV9VNYBGAN8DF7/contrast+2.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579660718106-CZLAXXS0J0294B3DQS3W/contrast+check+1.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing https://images.squarespace-cdn.com/content/v1/5e220407e3396f1f4ab01b82/1579652874589-XXT8A836Z6NX47GVLD7P/12.9-inch+iPad+Pro.png Portfolio - Life Insurance Company, Color Palette Accessibility Testing