Life insurance company
Lifeify financial mobile app

Context

This project was created for a life insurance company (the specific company name is available upon request; however, it has been omitted here to respect the client's preference for discretion).

I creatively thought about showing discretionary vs fixed budget. A users' budget was compared to an ideal picture of "people like you."

The framework included recommendations of how a user could adjust percentages of their budget in order to reach the desired "people like you" budget. Insights and Rewards were also strategically used throughout the app to incentivize users' behavior.